It’s been less than a month since the release of .WINE and with thousands of domains already registered it may feel like “that ship has sailed.” The good news is that most of the buyers were wineries, not domain speculators, so your company name might still be available. If you’re in the wine industry and you haven’t registered a .WINE domain yet, here are four steps you can take right now:
1. See what’s available
Start with your company’s name, then check any wine labels you may manage, and then look for any generic names that fit your business. Seeing what has already been registered and what is available should be all the evidence you need to move quickly.
2. Talk to your marketing team
Ask them if they have any campaigns coming up where a new domain might be necessary. Ask them if they’ve heard anything about the new domain extensions and where the market is going. They can help you grow or consolidate the list of names to be registered.
3. Ask if a consultant is needed
Sometimes it helps to talk to an expert. There were three French wineries that were charged a combined $80,000 for registering .WINE domains when they could have purchased them for around $3,000. Working with a domain consultant can save you money in the short term, and their expertise will pay dividends in the long run.
4. Take action
The .WINE gTLD is one of the most popular of the new domain extensions. Every day you wait is an opportunity for a cybersquatter to steal your company’s online real estate.
If you’re thinking about growing or defending your brand in the .WINE name space, we can help answer all of your wine domain questions. You can contact our wine domain experts by clicking here or through the Contact link above.
The .WINE extension is still new and it’s not too late to protect your brand. Drop us a line today!