It didn’t take long for wine producers around the world to stake their claim in .WINE, the newest global domain extension. In just the first three weeks of the release over US$1 million in .WINE domains were sold to wineries, web developers, and domain investors.
The reason for the overwhelming interest is because the .WINE domain extension has worked closely with French and American regulators to ensure that wineries and wine regions are given priority domain registration. This encouraged wine brands from around the world to stake their claim in the newest domain landrush.
Online advertising, ordering, and social media in the last decade have grown the wine industry by leaps and bounds. The one requirement for all three of those is having a good domain name that improves the online credibility to the brand. Seeing a shorter and more relevant domain name gives consumers confidence and instills a sense of trust.
With the recent release of the .WINE extension, the chance to register a shorter and more relevant domain name has not occurred since the world wide web was invented.
If you’re thinking about growing or defending your brand in the .WINE name space, we can help answer all of your wine domain questions. You can contact our wine domain experts by clicking here or through the Contact link above.
The .WINE extension is still new and it’s not too late to protect your brand. Drop us a line today!